Exciting News about Our Grand Opening!

February 18th, 2012

Pilates Challenge is delighted to announce that the award-winning architects who designed our studio will be attending the Grand Opening Fiesta on Friday, February 24.   Laura Sanchez Penichet and Carlos Rodriguez Bernal of SPRB Arquitectos recently were presented in London with the 2011 International Hotel Award for new hotel construction, as winners in the categories of Best Hotel Architecture in Mexico and Best Hotel Architecture in the Americas.   At the Grand Opening, our clients and colleagues will have a chance to meet Laura and Carlos and discuss their approach to design.

SPRB Arquitectos used their talents to carefully structure our space to provide the optimal experience for clients and a comfortable environment for our instructors, all while presenting a visually stunning appearance.  Their design reflects our branding concept, incorporating images and colors found in our logo and ideas that are central to Pilates.

This integration of Pilates’ concepts begins with the studio entrance, a portal which echoes the box found in our logo.   The portal in turn frames a piece of equipment known as the Cadillac, recreating a classic Pilates image.  The box theme is central to Pilates’ focus on the core, which is the square formed by the shoulders and hips when in alignment.  This theme of the box then reappears throughout the studio, in the structure of the office and other areas.

Come to our Grand Opening, Friday, February 24, any time from 5:00 p.m. to 8:00 p.m., to see this beautiful space, enjoy light hors d’oeuvre and entertainment, and meet the SPRB Arquitectos!!



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